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Course Description

THIS COURSE IS ACCESSED THROUGH COURSERA

Coursera is a global massive open online platform. This is a self-directed learning experience where you have access to recorded content from CalArts instructors and complete course modules at your own pace. While instructors are not available to answer your questions or provide feedback, you are encouraged to participate in peer reviews. Course registration and fee payment is handled through the Coursera platform.

Graphic Design is all around us! Words and pictures- the building blocks of graphic design- are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.

Course Outline

Through visual examples, this course will teach you the fundamental principles of image-making, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice. If you want to be a designer, you have to be a maker and a communicator. This course consists of hands-on exercises and practical projects that will provide you with a core set of skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design. Access to, and a beginner's level knowledge of Adobe Illustrator, Adobe Photoshop, and Adobe InDesign is required.

Learner Outcomes

  • In this course you will:     
    • explore and investigate visual representation through a range of image-making techniques
    • gain an understanding of the basic principles in working with shape, color, and pattern
    • gain an understanding of the principles of composition and visual contrast
    • be introduced to the language and skills of typography

Prerequisites

Introductory level knowledge of Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
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